Build the infrastructure that lets your business scale — without you being the bottleneck.

Strategic execution and infrastructure for business owners preparing to scale.

When you’re the one everyone relies on, the business can only grow as far as you can hold it.


I’m here to change that.

Limited spots available

I set your business up to scale — properly while freeing you up to remain solely in your zone of genius.

Not by building complex funnels.

Not by outsourcing more.

Not by replacing everything with AI.

And not by hiring support into a business that isn’t ready to hold them.

I come into your business and build the infrastructure, systems, and operating rhythm required for sustainable growth — while actively working inside the business so things actually move.

This is the work that frees you from being the bottleneck before scaling makes it worse.

I’m not the person you hire to run your business long-term.


I’m the person you bring in so that whoever you hire next can actually succeed

You can’t scale a business on shaky ground.

Most founders think the answer is:

》 another VA

》 another hire

》 another funnel or template

But growth without infrastructure doesn’t create freedom — it creates friction.

More questions.

More communication.

More management.

Less space.

You don’t need more hands yet.

You need the right structure so hands actually help.

Which is why I’ve created The Business Backbone — a defined, implementation-focused partnership where I come into your business and work inside it. Not just advising, but actively supporting the business while we build the infrastructure required for it to grow, stabilise, and move into its next phase with confidence.

During this season, I operate as your VA / right-hand support and strategic operator, working alongside you to establish what’s needed in this phase: systems, structure, processes, and operational foundations that allow your business to function smoothly and sustainably.

This is not ongoing support for the sake of maintenance.


It’s a focused period of hands-on execution and strategic oversight, where I help stabilise what’s currently happening, build what’s missing, and remove the pressure of everything relying on you.

I come in to build the backbone, then step back once it’s in place — supporting a clean transition so your business can move forward without you having to hold it all together.

Most leaders bleed money after hiring.

And the problem usually isn’t the person.

It’s that the business wasn’t set up to support them.

Most businesses:

》 assign tasks instead of creating ownership

》 rely on constant Slack messages for clarity

》 keep all the “how” inside the founder’s head

》 have no clear definition of what good or done looks like

》hire support, but don’t actually free up any time

So the business owner stays congested — now with payroll.

This isn’t a people problem.

It’s an infrastructure problem.

The business looks like it’s growing — but functionally, nothing has changed.

Which is where I come in...

I’m who you bring in before or alongside growth when you need someone to:

see the business clearly from the inside

identify where you’re still operating as the bottleneck

build systems that support leadership — not micromanagement

restructure how work flows through the business

set a new standard for what support in your business gets to feel like

I don’t just help you get things done.

I change how the business operates so growth actually works.

What This Looks Like

In Practice:

I work inside your business as a high-level strategic operator.

That means:

  • I execute what needs doing

  • I make decisions with scale in mind

  • and I build infrastructure at the same time

So you’re not:

  • re-explaining everything

  • re-doing work

  • or stuck managing instead of leading

You effectively have a strategic right hand — someone who can do the work and see the bigger picture whilst building the strong infrastructure your business needs to scale.

What This Is:

This is:

  • embedded, hands-on support

  • execution with strategic intent

  • infrastructure built to last

  • leadership support that shifts how you operate

What This Isn't:

This is not:

  • task-only VA work

  • generic OBM maintenance

  • plug-and-play templates

  • support that keeps you dependent

My role is to help you operate as a leader, not a one-woman show — and to build the structure that allows that shift to happen sustainably.

You’ll recognise yourself here if…

You’re growing — but it doesn’t feel lighter.

You’ve hired support, but you’re still answering questions

Work gets done, but nothing feels owned

Communication is constant and messy

Processes live in your head

Your week hasn’t actually changed since hiring

You know you can’t scale like this — but don’t know what to fix first

If this is familiar, this is for you.

Why this approach works

Most founders hire in the wrong order.

They bring in support before the business is set up to support them — which leads to:

  • constant interruptions

  • rework

  • poor ownership

  • no real time freed up

By combining execution + infrastructure, we ensure:

  • the work gets done now

  • the systems are built properly

  • and future hires can step in without everything bottlenecking back to you

What's included

Embedded Support

Up to 15 hours per month

A mix of: execution systems and workflow build operational clean-up leadership and decision support.

I’m close enough to see what’s actually happening — not just what should be happening.

01. Monthly Strategic Planning Session

This is where we shift you out of doer mode and into leadership.

Not just a planning call — a recalibration.

We:

- clarify your direction and priorities

- identify where you’re leaking time and focus

- strengthen how you’re leading and delegating (if you have existing team)

- remove bottlenecks before they become problems

- map exactly what I’ll be executing that month

You leave clear, grounded, and supported.

02. Strategic Execution & Operations Support

This may include:

- systems and workflow build-out

- process documentation

- operational clean-up

- team onboarding and structure

- dashboards and backend organisation

- landing pages, portals, and resources

- admin and client operations

Whatever support you're needing to remai in your zone of genius while simultaneously building the infrastructure of your business to scale.

Always executed from a strategic lens — never just task completion.

03. Leadership & Team Support

This could include:

- clarifying roles and ownership

- hiring and onboarding support

- restructuring existing teams

- setting expectations and standards

Whether you already have a team or I’m acting as your all-in-one while foundations are built, the goal is the same:

Your next hire becomes your best hire.

Designed for sustainable scale

This work isn’t about quick fixes.

It’s about preparing your business to grow in a way that:

↱ doesn’t bleed money

↱ doesn’t increase your workload

↱ doesn’t rely on you holding everything together

When infrastructure is right, scaling becomes inevitable.

By the end of our time together, you’ll have:

  • infrastructure that supports growth

  • systems that create ownership, not dependency

  • clarity on where you should (and shouldn’t) be operating

  • a business that’s ready to scale — without you being the bottleneck

Hi I'm Lauren

I help founders build the infrastructure their business needs to scale — without leaking time, energy, or money and without keeping them stuck as the bottleneck.

I work with leaders who are done holding everything together and are ready to operate at the level their business actually requires.

For over a decade, I’ve partnered with business owners across industries to:

+ elevate their leadership

+ build true role ownership

+ refine or rebuild operational foundations

+ support strategic decision-making

+ eliminate bottlenecks

+ create businesses that run cleanly, simply, and sustainably

I’m not a VA.

I’m not an OBM.

And I’m not here to “help out.”

I work inside your business as a high-level strategic operator — someone who can do the work and see the bigger picture at the same time.

I strengthen the structure beneath you, change how the business operates, and help you step fully into leadership — while building the infrastructure that allows growth to actually work.

My work blends leadership, strategy, systems, and execution — so your business stops relying on you to function and finally reflects the level you’re leading at.

Investment

1/4 spots already taken

$2,000 AUD / month

Up to 15 hours per month.

Extremely limited spaces.

This is highly personalised, deep partnership work.

One of the FOUR spots already taken - only three spots remaining and they won't last long.

Questions?

How long do we work together?

The Business Backbone is structured as a 3-4 month engagement.

This work is intentionally time-bound.

The goal isn’t ongoing dependency — it’s to build the infrastructure, systems, and leadership rhythm your business needs to scale properly.

Four months allows enough time to:

- work inside the business to fully understand what’s needed

- execute on your near-term priorities and 2026 goals

- identify and remove the bottlenecks keeping you as the centre of everything

- build clean systems, documentation, and role ownership

- prepare the business for its next phase of growth

Most of the value in this work comes from it being focused, embedded, and decisive — not open-ended.

Can we continue working together in the future?

Short answer: yes — if it makes sense.

Some businesses require another phase of support.
Others transition smoothly to internal team support using what we’ve built.

We’ll decide together based on what the business actually needs at that point — not default continuation.

The aim is always the same: to ensure the business is supported by the right structure and the right level of support for its stage.

Is this the same as hiring a VA or OBM?

No.

While I do execute inside the business, my role is different.

I’m not here to manage tasks long-term or maintain operations.


I’m here to build the structure, systems, and leadership foundation that make future support actually work.

Think of this as high-level execution with infrastructure, not task delegation.

Will you actually be doing work inside the business?

Yes.

This is hands-on, embedded support.

I execute where it matters — while keeping you in your zone of genius and correct leadership seat inside the business.

At the same time, I’m building the systems, documentation, and structure so the work doesn’t need to be:

re-explained

re-done

or funnelled back through you

The outcome is a business that’s set up to scale and maximise future hires — not bleed money because the foundations weren’t in place.

More Questions?

Click below to message me on instagram and let's get you clear on what you (and your business) really needs right now.